el che, reovlutinoary or capitalist symbol_¨....

i have thought of this for a long time now, especially seeing so many t shirts being baught by swarming londeners in their rich richer and riches bubble capitalist pink country, how incredibly ironic is that the symbol of the revolutionary socialist has become such a brand. and i stumbled upon this excerpt from The Killing Machine: Che Guevara, from Communist Firebrand to Capitalist Brand handed over to me by my close friend hector lim.....

oh so funny....


It is customary for followers of a cult not to know the real life story of their hero, the historical truth. (Many Rastafarians would renounce Haile Selassie if they had any notion of who he really was.) It is not surprising that Guevara’s contemporary followers, his new post-communist admirers, also delude themselves by clinging to a myth—except the young Argentines who have come up with an expression that rhymes perfectly in Spanish: “Tengo una remera del Che y no sé por qué,” or “I have a Che T-shirt and I don’t know why.”